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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">kazecve</journal-id><journal-title-group><journal-title xml:lang="ru">Казанский экономический вестник</journal-title><trans-title-group xml:lang="en"><trans-title>Kazan economic vestnik</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2305-4212</issn><publisher><publisher-name>КФУ</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">kazecve-33</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>РЕГИОНАЛЬНАЯ ЭКОНОМИКА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>REGIONAL ECONOMY</subject></subj-group></article-categories><title-group><article-title>Управление персоналом в условиях внедрения гибридных технологий</article-title><trans-title-group xml:lang="en"><trans-title>Personnel management in the context of the introduction of hybrid technologies</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Михайлов</surname><given-names>Ф. Б.</given-names></name><name name-style="western" xml:lang="en"><surname>Mikhailov</surname><given-names>F. B.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Михайлов Федор Борисович, кандидат экономических наук, доцент</p></bio><bio xml:lang="en"><p>PhD in Economics, Associate Professor</p></bio><email xlink:type="simple">mifb@rambler.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Мясников</surname><given-names>Д. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Myasnikov</surname><given-names>D. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Мясников Дмитрий Алексеевич, кандидат экономических наук, доцент</p></bio><bio xml:lang="en"><p>PhD in Economics, Associate Professor</p></bio><email xlink:type="simple">dmitriymyasnikov@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Фахрутдинов</surname><given-names>Б. И.</given-names></name><name name-style="western" xml:lang="en"><surname>Fakhrutdinov</surname><given-names>B. I.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Фахрутдинов Булат Ильдарович, аспирант</p></bio><bio xml:lang="en"><p>Postgraduate</p></bio><email xlink:type="simple">fbi.bulat@gmail.ru</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Казанский (Приволжский) федеральный университет</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Kazan (Volga region) Federal University</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru"><institution>Центр перспективных экономических исследований Академии наук Республики Татарстан</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Center of Advanced Economic Research Academy of the Republic of Tatarstan</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2022</year></pub-date><pub-date pub-type="epub"><day>16</day><month>05</month><year>2024</year></pub-date><volume>0</volume><issue>6</issue><fpage>26</fpage><lpage>32</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Михайлов Ф.Б., Мясников Д.А., Фахрутдинов Б.И., 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Михайлов Ф.Б., Мясников Д.А., Фахрутдинов Б.И.</copyright-holder><copyright-holder xml:lang="en">Mikhailov F.B., Myasnikov D.A., Fakhrutdinov B.I.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://kazecve.elpub.ru/jour/article/view/33">https://kazecve.elpub.ru/jour/article/view/33</self-uri><abstract><p>Современная практика инновационного развития организаций демонстрирует проявление особых процессов, которые не всегда укладываются в известные теоретические концепции. В частности, это касается процессов диффузии инноваций. Речь идет о том, что в настоящее время в ходе распространения инновационных технологий наблюдается не столько активное замещение техники предшествующего поколения, сколько ее абсорбция в рамках новых технологий. В свою очередь, данное обстоятельство существенно влияет на стратегию и политику управления персоналом, так как в этом случае требуются специалисты, владеющие одновременно знаниями управления и обслуживания как традиционной, так и инновационной техники. При этом компании испытывают большие финансовые трудности, обусловленные как существенным удорожанием новых образцов техники, так и получением новых знаний, необходимых персоналу для эффективного обслуживания созданных таким образом гибридных технических систем. Финансовая нагрузка, связанная с внедрением инноваций и обучением специалистов, бывает настолько тяжелой, в том числе и особенно в посткризисный период развития экономики, что организация может столкнуться с риском банкротства. Однако именно преодоление данной ситуации создает в будущем необходимые условия для развития организации.</p></abstract><trans-abstract xml:lang="en"><p>The modern practice of innovative development of organizations demonstrates the manifestation of special processes that do not always fit into well-known theoretical concepts. In particular, this concerns the processes of diffusion of innovation. The point is that at present, in the course of the spread of innovative technologies, there is not so much an active replacement of equipment of the previous generation, as its absorption, within the framework of new technologies. In turn, this circumstance significantly affects the strategy and policy of personnel management, because in this case, specialists are required who simultaneously possess knowledge of management and maintenance of both traditional and innovative equipment. At the same time, companies are experiencing great financial difficulties due to a significant increase in the cost of both new models of equipment and obtaining new knowledge necessary for personnel to effectively maintain hybrid technical systems created in this way. The financial burden on the introduction of innovations and training of specialists can be so heavy, including and especially in the post-crisis period of economic development, that an organization may face the risk of bankruptcy. However, it is overcoming this situation that creates the necessary conditions for the development of the organization in the future.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>инновации</kwd><kwd>перекрывающиеся поколения</kwd><kwd>кризис</kwd><kwd>персонал</kwd><kwd>эффективность</kwd><kwd>развитие</kwd></kwd-group><kwd-group xml:lang="en"><kwd>innovation</kwd><kwd>overlapping generations</kwd><kwd>crisis</kwd><kwd>personnel</kwd><kwd>efficiency</kwd><kwd>development</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Гурков И.Б., Тубалов В.С. Инновации в российской промышленности: создание, диффузия и реализация новых технологий и социальных практик // Мир России. Социология. Этнология. – 2004. – Т. 13. – № 3. – С. 28–47.</mixed-citation><mixed-citation xml:lang="en">Gurkov I.B., Tubalov V.S. 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