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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">kazecve</journal-id><journal-title-group><journal-title xml:lang="ru">Казанский экономический вестник</journal-title><trans-title-group xml:lang="en"><trans-title>Kazan economic vestnik</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2305-4212</issn><publisher><publisher-name>КФУ</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">kazecve-80</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ВОПРОСЫ ЧЕЛОВЕЧЕСКОГО КАПИТАЛА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ISSUES OF HUMAN CAPITAL</subject></subj-group></article-categories><title-group><article-title>Особенности стимулирования трудовой деятельности персонала в медицинских центрах</article-title><trans-title-group xml:lang="en"><trans-title>Features of stimulation of staff activities in medical centers</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Мусатова</surname><given-names>К. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Musatova</surname><given-names>K. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Мусатова Кристина Андреевна, магистрант</p></bio><bio xml:lang="en"><p>Master’s Student</p></bio><email xlink:type="simple">kris.musatowa@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Российской государственный гуманитарный университет</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Russian State University for the Humanities</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2022</year></pub-date><pub-date pub-type="epub"><day>19</day><month>05</month><year>2024</year></pub-date><volume>0</volume><issue>3</issue><fpage>95</fpage><lpage>98</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Мусатова К.А., 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Мусатова К.А.</copyright-holder><copyright-holder xml:lang="en">Musatova K.A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://kazecve.elpub.ru/jour/article/view/80">https://kazecve.elpub.ru/jour/article/view/80</self-uri><abstract><p>В статье рассматривается значимость мотивации и стимулирования трудовой деятельности медицинского и немедицинского персонала в медицинских центрах. Выявлены особенности данного процесса, связанные со спецификой деятельности, особенностью управления персоналом, его мотивацией и стимулированием в сфере здравоохранения, описаны последствия неправильно выстроенной системы стимулирования персонала. Также рассмотрены направления эффективного стимулирования медицинского и немедицинского персонала в медицинских центрах, основанные не столько на материальном стимулировании, сколько на нематериальном (моральном), так как на практике нематериальное стимулирование является наиболее действенным. Кроме того, в статье говорится о нехватке врачебного персонала и необходимости его удержания; обоснована необходимость проведения тренингов для руководителей медицинских организаций, так как грамотный руководитель должен понимать и знать механизмы возникновения конфликтных ситуаций между сотрудниками, которые в результате приводят к демотивации персонала и неэффективной работе, что впоследствии может поставить под сомнение успех медицинской организации, во многом зависящий от того, как будут работать сотрудники медицинского центра, а то, как они будут работать, связано с тем, как выстроена в медицинской организации система стимулирования персонала.</p></abstract><trans-abstract xml:lang="en"><p>The article considers the importance of motivating and stimulating the work of medical and nonmedical personnel in private medical centers. The peculiarities of this process related to the specifics of activities, the peculiarity of personnel management, its motivation and stimulation in the healthcare sector were identified, the consequences of the incorrectly built system of personnel incentives were described. Also, the directions of effective stimulation of medical and non-medical personnel in medical centers are considered, based not so much on material stimulation as on intangible (moral), since in practice intangible stimulation is the most effective. In addition, the article refers to the lack of medical staff and the need to retain it; the need to conduct trainings for heads of medical organizations is justified, since a competent manager must understand and know the mechanisms of conflict situations between employees, which result in demotivation of personnel and inefficient work, which may later call into question the success of the medical organization, which largely depends on how the staff of the medical center will work, and how they will work related to how the personnel incentive system is built in the medical organization.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>мотивация</kwd><kwd>стимулирование</kwd><kwd>медицинский персонал</kwd><kwd>финансовое вознаграждение</kwd><kwd>управление персоналом</kwd></kwd-group><kwd-group xml:lang="en"><kwd>motivation</kwd><kwd>stimulation</kwd><kwd>medical staff</kwd><kwd>financial reward</kwd><kwd>personnel management</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Александрова О.А., Ярашева А.В., Аликперова Н.В., Виноградова К.В., Аксенова Е.И. 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