Russian SaaS market: trends and prospects
Abstract
SaaS is the most common cloud service model in Russia. The growing popularity of SaaS is due to the fact that SaaS has higher flexibility, scalability, and requires lower investment costs, as well as equipment maintenance and information security costs than on-premises software. However, the level of prevalence of business SaaS is currently not very high. The article analyzes and identifies trends and prospects of the Russian SaaS market as a whole and the Russian business SaaS market in particular. According to the results of the research, it can be concluded that the volume of both the SaaS market in general and the business SaaS market in particular is growing steadily. At the same time, the growth in market volume tends to slow down. This tendency was stopped in 2020. The volume of the business SaaS market is growing faster than the volume of the SaaS market. Because of this, the share of business SaaS in SaaS has a stable growth trend. The COVID-19 pandemic led to a significant increase in the demand for cloud technologies, including SaaS. This was caused by the need to transfer personnel to remote work, as well as an increase in demand for online services. Because of acquisition of the experience of using cloud technologies and online services by both organizations and private users during the pandemic period, the SaaS market has acquired prerequisites for accelerated development in the long run.
About the Authors
A. I. Gurianov Гурьянов
Kazan (Volga region) Federal University
Russian Federation
Russian Federation
Student
E. A. Gurianova
Kazan (Volga region) Federal University
Russian Federation
Russian Federation
PhD in Economics, Associate Professor
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Review
For citations:
A.I., Gurianova E.A. Russian SaaS market: trends and prospects. Kazan economic vestnik. 2021;(6):69-73. (In Russ.)
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