On methods of measuring the impact of reputation on the socio-economic development of the territory
Abstract
With the development of social networks and the use of new digital technologies, reputation capital is increasingly transformed from a personal characteristic into a significant information resource that begins to influence significantly the main indicators of development and capitalization of companies. This article attempts to study, comprehend and propose tools for measuring the impact of reputation capital on the development of the region.
The hypothesis of the research. In the modern world, under the conditions of the fourth industrial revolution, information in the form of platforms and social networks is beginning to have a growing impact on the processes of recognition and promotion of regions in the socio-economic space and forms a new driver of development, which together can be characterized as reputation capital. Exactly in this form it has a significant impact on investment processes and the movement of resources.
The main idea of the research is to use the capabilities of new technologies to quantify the impact of reputation capital through the tools of the information society on important parameters of socio-economic development of the territory.
The object of the research is regional socio-economic systems and patterns of their development in the information space.
The subject of the research is the relations that arise inside and outside the territory between organizations and citizens in the physical and cybernetic space in the process of developing a development strategy, promoting the territory and forming reputational capital.
About the Authors
M. R. Safiullin
Kazan (Volga region) Federal University
Russian Federation
Russian Federation
Doctor in Economics, Professor
Kh. A. Pavlova
Center for Advanced Economic Research of the Academy of sciences of the Republic of Tatarstan
Russian Federation
Russian Federation
Postgraduate
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For citations:
Safiullin M.R., Pavlova Kh.A. On methods of measuring the impact of reputation on the socio-economic development of the territory. Kazan economic vestnik. 2021;(5):27-34. (In Russ.)
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