Competitive conditions in the modern global automotive market
Abstract
The role of the automotive industry market for the global market as a whole is determined. The state of this industry has a significant impact on the global general economic situation, the level of general industrial production. The article reveals the state of the global automotive market at the end of the first half of 2023. It was found that the growth trend was characteristic of the market during the period under review, which was due to increased demand against the background of previously imposed restrictions related to the spread of coronavirus infection. The characteristic of the current state of the Russian automobile market is given. The companies that have left the Russian market are determined, as well as those who have taken their place. An assessment of changes in the profits of leading European, Korean, American and Chinese manufacturers is given against the background of failure, leading companies in the global automotive market are identified. Chinese and American automakers act as such. Their competitive advantages are determined. The features of competitive strategies of automotive enterprises in China and the USA are analyzed. As an example, the companies “Ford” and “Geely” are considered. For American automakers, including Ford, these are acquisition and merger strategies, innovation strategies, and restructuring strategies. For Chinese automakers, this is a rebranding and repositioning strategy.
About the Authors
A. E. Tilyaeva
Kazan (Volga Region) Federal University
Russian Federation
Russian Federation
Master
L. A. Elshin
Kazan (Volga Region) Federal University
Russian Federation
Russian Federation
Doctor of Economics, Associate Professor
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Review
For citations:
Tilyaeva A.E., Elshin L.A. Competitive conditions in the modern global automotive market. Kazan economic vestnik. 2023;(3):18-23. (In Russ.)
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