Intangible assets of the organization as a strategic resource for growth of its value in the market
Abstract
This article investigates the significance of intangible assets in the capitalization value of companies. Intangible assets such as intellectual property, reputation, brand and human capital are becoming increasingly important in determining the value of a company and achieving competitive advantage. The paper, with the help of economic and statistical methods of analysis, attempts to study the trend that confirms the growing importance of intangible assets in enhancing the value and growth potential of organizations. The findings contribute to a better understanding of the importance of intangible assets in today's digitalization.
Based on resource-based approaches and signal theory, the paper proposes the hypothesis that at the current stage of development of the global community and economy, associated with the emergence and spread of information and communication technologies, intangible assets such as reputation, brand value and image become a strategic factor in decision-making and management policy development, due to the significant impact on the key parameters of organizations’ activities.
As a result, we got confirmation that intangible assets contribute to the growth of company value. The study shows that companies with strong intangible assets have higher market capitalization and financial performance.
About the Authors
M. R. Safiullin
Kazan (Volga Region) Federal University
Russian Federation
Russian Federation
Doctor in Economics, Professor
D. L. Kurbangalieva
Kazan (Volga Region) Federal University
Russian Federation
Russian Federation
Senior Lecturer
Kh. A. Pavlova
Center for Advanced Economic Research of the Academy of Sciences of the Republic of Tatarstan
Russian Federation
Russian Federation
Postgraduate student
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Review
For citations:
Safiullin M.R., Kurbangalieva D.L., Pavlova Kh.A. Intangible assets of the organization as a strategic resource for growth of its value in the market. Kazan economic vestnik. 2023;(3):60-65. (In Russ.)
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