Conditions for ensuring the efficiency of digitalisation of modern enterprises’ activities

The author clarified the content of digitalization as an economic concept. In accordance with the proposed approach, the digitalization of an enterprise’s activities is a process of interrelated, congruent implementation, use and improvement of universal and industry-specific information and communication technologies, as well as consistent integration with virtual capital markets, labor resources, information, services, crowdsourcing, outsourcing, etc., aimed at ensuring long-term, sustainable growth in the productivity of the subject management. As demonstrated by economic and statistical analysis, the function of the influence of the intensity of digitalization of the activities of enterprises of the Russian Economy on the dynamics of real labor productivity of the latter in 2015–2023 is, although increasing, statistically unstable and inelastic. To a large extent, this kind of influence is caused by the situation of the pandemic-sanctions crisis, which negatively affected the dynamics of real labor productivity of many Russian business structures. At the same time, it also testifies to the not quite rational use of the potential of digitalization by domestic business entities. The author highlights the main conditions for increasing the effectiveness of digitalization of the activities of enterprises of the Russian economy, including those associated with more active use of information and communication technologies and systems of domestic production, IT cooperation with residents of friendly countries, an increase in the level of integrativity of digitalization, more comprehensive cooperation with all types of virtual markets.

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