Alternative investments using the example of LEGO and FUNKO POP
Abstract
Increasing uncertainty factors create the need for investors to search for alternative investment instruments. The expansion of the range of potential risks, the increase in the likelihood of the realization of traditional risks inherent in the financial market, limited access to previously used instruments – all this determines the need to search for investment directions, including alternative ones.
In this article, based on the characteristics of alternative investments, investments in LEGO sets and Funko POP figurines are proposed as such. The price factors affecting profitability are determined, and the risks associated with investments in these instruments are identified. The calculation of the profitability coefficients of these investments showed that the main factor of high profitability is the so-called “collection potential”, resulting from the uniqueness of the components, limited circulation or rapid decommissioning, seasonality or binding to the event. Working with these investments requires market knowledge, analysis of current trends, research of potential demand, cost and risk accounting. The Russian market of the studied alternative investments is still limited in volume and liquidity, however, the developed foreign market for trading these instruments indicates its significant potential.
About the Authors
G. N. Kaigorodova
Kazan (Volga Region) Federal University
Russian Federation
Russian Federation
PhD in Economics, Associate Professor
A. O. Konovalov
Kazan (Volga Region) Federal University
Russian Federation
Russian Federation
Student
N. S. Dogadin
Kazan (Volga Region) Federal University
Russian Federation
Russian Federation
Student
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Review
For citations:
Kaigorodova G.N., Konovalov A.O., Dogadin N.S. Alternative investments using the example of LEGO and FUNKO POP. Kazan economic vestnik. 2024;1(1):32-40. (In Russ.)
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