Formation of an effective system of tourist and excursion services (based on the example of the Republic of Tatarstan)

This article discusses the features of creating an effective system of tourist service by tour guides in Russia at the present stage. The authors analyze the current state of the tourism and hospitality sector of the Republic of Tatarstan in the context of the geopolitical situation and note the reorientation of tourist flows to the domestic market. As a consequence of this fact, there is a need to build a training system for the necessary number of guides, not only for daily work, but also in connection with the upcoming major sports and political events in Kazan. The authors describe the current certification system for tour guides of the Republic of Tatarstan and raise a number of issues, the solution of which is necessary to create an effective mechanism for tourist and excursion services. Among them, the following are particularly highlighted: the need for dialogue between tour guides and the heads of tourist facilities, the imperfection of the assessment system for tour guides during the All-Russian certification and accreditations at specific sites. Using the example of the Republic of Tatarstan, the authors consider the mechanisms for solving the above difficulties through the creation and effective functioning of regional public organizations (Guild of Guides of the Republic of Tatarstan). The proposals made will be relevant for other regions of our country, and work in this direction should continue and be constantly adjusted. 

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