Digital platforms and business support technologies

The relevance of the article is due to the fact that further digitalization of business is associated with the qualitative improvement of business process technologies through the massive use of artificial intelligence, including generative intelligence. Fundamentally new data sources are being formed, their volume is increasing many times over, which not only strengthens the role of digitalization processes in company management, but also determines the demand for promising business support technologies and digital platforms. The purpose of the work is to study the applicability of digital platforms and technologies to support Russian business. The novelty of the study lies in the substantiation of the proposition that the platform approach will be relevant with the improvement of the functional and technological side of the digitalization of the economy, and the development of platforms will conceptually form the basis of technological support for business from the state. The article shows that the platform approach will be relevant with the improvement of the functional and technological side of the digitalization of the economy, and the development of platforms will conceptually form the basis of technological support for business from the state. Platform functions must be performed using artificial intelligence, and the future of the Russian economy and most of its industries will be determined by the technologies for the applicability of artificial intelligence. The task of scaling the use of digital technologies should be solved through government support measures for certain categories of business entities, or certain industries and territories. 

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