Increasing the competitiveness of the company: theoretical aspects

   The article is aimed at studying the competitiveness of the organization in modern economic conditions. In the rapidly developing technological world, the question of competitiveness is always relevant. Each company strives to surpass its competitor, to be popular with customers so that they return to them and occupy a leading attitude in the market, which is especially relevant during of sanctions restrictions and search for a unique way of development.

   The purpose of the research is to study and compare various ways of improving competitiveness.

   The article considers ways, methods and algorithm of increasing the competitiveness, were analyzed terms definition. From a scientific point of view, the analysis of this topic contributes to an in-depth study of the factors that affect the competitiveness of the organization. From a practical point of view, the results obtained during the study can be realised in any company that seeks to be even more efficient. Analysis result was revealed the relationship between the paths, methodology and algorithm of competitiveness enhancement, on the basis of which the classification of approaches to increase competitiveness is defined, which includes an internal, external and holistic approach. The study presents a new look at ways to improve the company’s competitiveness.

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