New forms of tourism in the experience economy

Abstract

   This article explores new tourist and recreational zones in the experience economy, the main factors and development trends in the experience economy, the idea of the concept, the terminology and tools of the experience economy in relation to the tourist product are used. In the modern world, the main goods offered in the market of developed economies are not “ordinary” material commodities or services, but the emotions and sensations associated with them. Only a product rich in unusual sensations can be a source of true and lasting satisfaction for the consumer. Consumers, in particular tourists, will always choose emotions, and sometimes they are willing to pay many times more for this than for a regular service. Efforts to create unique experiences for tourists include not only various modifications of traditional travel packages, but also the search for new vacation destinations and new forms of tourism. It is revealed that the competitive advantage of hotel companies will largely depend on the impression made on the consumer, which will affect the position and success of the brand in the market. The analysis of certain types of tourism in which emotions play a special role and are gaining popularity as part of tourist experiences is carried out.