Digital platforms in the processes of integration with international business from the point of view of macroeconomics

Abstract

The relevance of the study is determined from the position of the role of digital technologies in ensuring the competitiveness of an organization in the international market. The importance of digitalization of domestic companies in modern political conditions is established. The author defines the role of digital platforms as sites for ensuring mutually beneficial interaction between participants in international economic relations.

The main advantages of integration with these sites are identified: for the state, the company, and the individual consumer. Thus, the advantages for the state, first of all, are transparency and quality of the services provided. For consumers – access to a wide range of goods and services, the ability to purchase them on the most favorable terms. For companies – expansion of sales markets, and, as a result, greater profits.

In addition, the main disadvantages are identified: the need for high costs, the presence of highly qualified specialists, a high level of threat of data leakage.

A conclusion is formulated on the feasibility of expanding the digitalization of domestic companies based on the expansion of government support measures.