Digital platforms for implementing the concept of customer-centered orientation in the sports industry of the Russian Federation
Abstract
Over the years, the foreign providers’ services have been used in Russia to host multi-sport events. The organizer received a high-quality service at a foreign market cost, but Russia completely lacked a legacy based on the results of the events. The lack of high-quality and mature domestic systems, which appeared as a result of the introduction of restrictive measures for the country (as well as sanctions from the IOC and a number of Western countries), jeopardized hosting the large-scale sporting events in the Russian Federation. Accordingly, within the framework of the "Sport" domain, the digital support service for the client path of the "Organizer of Sporting events" was given a special priority. The article reveals the content of the digital platforms that accompany almost every step of the target client of the sports industry.
About the Authors
A. D. Khairullina
Kazan (Volga Region) Federal University; Volga Region State University of Physical Culture, Sports and Tourism
Russian Federation
Russian Federation
PhD in Economics, Associate Professor
R. Tepavcevic
ANO «Directorate for Sports and Social Projects»; Volga Region State University of Physical Culture, Sports and Tourism
Russian Federation
Russian Federation
Deputy General Director; Senior Lecturer
References
1. Decree of the President of the Russian Federation dated 12/19/2022 No. 927 “On holding the International Multi-sports Tournament ‘Games of the Future’ in 2024 in Kazan” // Decree of the President of the Russian Federation. – URL: http://www.kremlin.ru/acts/bank/48678.
2. Decree of the President of the Republic of Tatarstan dated 10/01/2022 No. UP-698 // “About the formation of the Republican Organizing Committee for the preparation and holding of the ‘Games of the Future 2024’ event in Kazan”. – URL: http://publication.pravo.gov.ru/document/1600202210040003?index=11.
3. The President approved the list of instructions following the meeting with members of the Government of the Russian Federation on May 2, 2023 // List of instructions following the meeting with members of the Government. – URL: http://www.kremlin.ru/acts/assignments/orders/71145.
4. Methodological recommendations for the design and approval of the target domain architecture using the “GOSTECH” unified digital platform // Unified “GOSTECH” digital platform. – URL: https://platform.gov.ru/wp-content/uploads/2022/12.
5. Action Plan of the Russian Federation's BRICS Presidency in 2024 // BRICS Russia 2024. – URL: https:// brics-russia2024.ru/calendar.
6. Gostech and the Ministry of Sports of Russia have launched the second stage of designing the domain “Sport” // “GOSTECH” Unified Digital Platform. – URL: https://platform.gov.ru/news.
7. Bokarev P.A. Methodology of domain architecture of public administration // Higher School of Public Administration (Faculty) Lomonosov Moscow State University. – URL: https://lk.msu.ru/uploads/attachments/attachment_3202_1701869410.pdf?ysclid=m34iih99l5719549586.
8. Games of the Future 2024 // Facts about games and results. – URL: https://gofuturegames.
9. Description of the functional characteristics of the software “RusTaiming. Platform of digital, sports, technological competencies” // Platform documentation. – URL: https://rustiming.com.
10. Sports games of the BRICS countries // Facts about the games and results. – URL: https://results.bricskazan2024.games/schedules.
11. Micrpolus Data Processing and Timing // Microplus services. – URL: https://microplus.it/services.
12. Omegatiming // OMEGA, leaders in timekeeping excellence. – URL: https://www.omegatiming.com.
Review
For citations:
Khairullina A.D., Tepavcevic R. Digital platforms for implementing the concept of customer-centered orientation in the sports industry of the Russian Federation. Kazan economic vestnik. 2024;1(4):47-53. (In Russ.)
Views:
24
Email this article 