Virtual and augmented reality as a driver of the experience economy
Abstract
In this article the author explores the global and Russian market of virtual and augmented reality technologies, their impact on the experience economy. The research is aimed at studying new digital technologies in order to understand what benefits the world economy can derive from this. The paper also discusses the prospects for the use of new technologies in Russia. The definition of the concepts of “experience economy” and “virtual and augmented reality” is given. An assessment of the possible economic impact on various industries related to VR/AR technologies is provided: retail, tourism, education, healthcare, construction, etc. It is determined that the Russian market takes a vector of development, following global trends; there is a great demand for VR/AR technologies in the world. One of the main areas of demand for VR/AR technologies in Russia is the entertainment segment; digital technologies are also being widely introduced into the construction, cultural, and educational spheres. During the period of the experience economy a significant influence in consumer behavior is acquired by moving away from the real world to the virtual world, where a person experiences aesthetic pleasure from observations and sensations, which entails the development of the global VR/AR technology market.
About the Author
M. N. Kashapov
Center for Advanced Economic Research of the Academy of Sciences of the Republic of Tatarstan
Russian Federation
Russian Federation
PhD Student
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Review
For citations:
Kashapov M.N. Virtual and augmented reality as a driver of the experience economy. Kazan economic vestnik. 2023;1(2):93-97. (In Russ.)
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