The influence of religion on international business
Abstract
Trade relations between countries are growing rapidly as the global economy integrates. Religion, along with other factors, has a great influence on doing business internationally. It is necessary to study cultural differences to achieve high results and competitive advantages in foreign markets. This article analyzes the possible ways of religion impact on international business, as well as the influence of religion on the cognitive structure of consumer behavior, which ultimately determines the purchasing choice. The work distinguishes three world religions, namely, Christianity, Islam and Hinduism. Each religion sets rules for desirable and forbidden behavior. These rules are also relevant and applicable to consumer choices and how they consume certain products and services. The reason for this behavior is the strong emotional charge of religiously oriented behavior, which can therefore be used to create and produce religious products and services that can eventually form a certain market. The article will be of interest to economists and managers, as well as to all those who are interested in the state of affairs in the world.
About the Authors
A. F. SirazeevaRussian Federation
PhD in Pedagogics, Associate Professor
Yu. R. Gismatullova
Russian Federation
2nd year student
S. I. Mamadjanova
Russian Federation
2nd year student
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Review
For citations:
Sirazeeva A.F., Gismatullova Yu.R., Mamadjanova S.I. The influence of religion on international business. Kazan economic vestnik. 2022;(4):73-78. (In Russ.)