Evolution of consumer behavior in the national economy: trends and problems
Abstract
The paper highlights the specificity of rational, boundedly rational and irrational economic behavior of individuals and companies at the present stage of development of economic processes. It is shown that the provision of rational forms of consumer behavior of different groups of economic entities as dominant is one of the strategic tasks of the state socio-economic policy, including the policy of education and upbringing of individuals (financial literacy, education of altruism, the priority of spiritual consumption over material consumption, etc.). At the same time, rational consumer behavior can be formed taking into account the classification criteria we have added – this kind of consumer behavior is usually justified, integrated, legal and socially constructive. The paper examines the features of the development of consumer behavior in the framework of the most typical foreign models, such as the American, German, Japanese, South Korean, Brazilian, Chinese and North Korean models. The stability of this kind of consumer behavior models to negative changes caused by the pandemic crisis of 2020–2021 was assessed in an enlarged manner. A comparative analysis of the intensity of consumer behavior at the individual, corporate and state levels in these countries with the national economy of the Russian Federation (2020) is carried out. It has been proved that an increase in the level of transparency of the state’s economic system, a steady decrease in the significance of corruption risk are important factors in the rationalization of consumer behavior in the field of state and municipal orders.
About the Authors
G. N. Ismagilova
Kazan (Volga region) Federal University
Russian Federation
Russian Federation
PhD in Economics, Associate Professor
G. R. Makhmudova
Kazan (Volga region) Federal University
Russian Federation
Russian Federation
Graduate Student
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Review
For citations:
Ismagilova G.N., Makhmudova G.R. Evolution of consumer behavior in the national economy: trends and problems. Kazan economic vestnik. 2022;(1):21-28. (In Russ.)
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