Internet reputation of the organization in the estimates of the global information network (on the example of the state bodies of the Republic of Tatarstan)
Abstract
With the development of social networks and the use of new digital technologies, reputation as a recognition tool in the information environment is increasingly transformed into a significant resource that begins to influence the main indicators of the development of organizations. This article attempts to assess how activity in the digital environment on the example of the state bodies of the Republic of Tatarstan is interconnected with the needs of citizens and their assessments of the effectiveness of the state in the relevant areas.
The hypothesis of the research. In modern conditions, citizens’ activities are increasingly moving into the digital environment and concord with the Internet activity of specialized state organizations, which creates qualitatively new opportunities and tools to increase inclusion, public involvement in ongoing government projects and programs, as well as expands the potential of social dialogue, crowdsourcing and contributes to strengthening social well-being.
The main idea of the research is to try to quantify the correspondence of digital processes (processes occurring in the information environment) with real processes in the field of public administration, and on this basis to determine the policies and programs of state bodies in the Internet environment.
Keywords
reputation,
reputation capital of the region,
Internet reputation,
digital space,
information society,
information space,
government agencies
Supporting agencies: The paper was written within the framework of a grant from the Republic of Tatarstan under the Presidium of the Academy of Sciences of the Republic of Tatarstan for state support of young scientists of the Republic of Tatarstan (“Digital reputation as a tool for promoting the region in the modern economy (on the example of the Republic of Tatarstan”), project No. 12-13-yug from 2022.
About the Authors
M. R. Safiullin
Kazan (Volga region) Federal University
Russian Federation
Russian Federation
Doctor in Economics, Professor
Kh. A. Pavlova
Kazan (Volga region) Federal University;
Center for Advanced Economic Research of the Academy of sciences of the Republic of Tatarstan
Russian Federation
Russian Federation
Postgraduate
References
1. Manaman H.S., Jamali S., Aleahmad A. Online reputation measurement of companies based on usergenerated content in online social networks // Computers in Human Behavior. – 2016. – No. 54. – P. 94–100.
2. Raithel S. & Schwaiger M. The effects of corporate reputation perceptions of the general public on shareholder value // Strategic Management Journal, 36(4). – 2014. – P. 945–956. – URL: http://dx.doi.org/10.1002/smj.2248/ (date accessed: 15.12.2021).
3. Safiullin M.R., Grunichev A.S., Elshin L.A. Methodical approaches to assessment of the impact of the reputation capital on investment processes in the region (On the example of regions of the Volga Federal district) // Humanities and Social Sciences Reviews. – 2019. – Vol. 7. – No. 5. – P. 840–846.
4. Meyer J.W. & Rowan B. Institutionalized organizations: Formal structure as myth and ceremony // American Journal of Sociology, 83(2). – 1977. – P. 340–363.
5. Peteraf M.A. The cornerstones of competitive advantage: A resource based view. Strategic Management Journal, 14(3). – 1993. – P. 179–191.
6. Safiullin M.R., Pavlova Kh. A. The reputation capital of the region and the features of its formation // Kazan Economic Bulletin. – Kazan, issue 2 (52), 2021. – P. 66–73.
7. Safiullin M.R., Pavlova H.A. Assessment of the reputation capital of the territory // Bulletin of the Economic Scientific Society of Students and Postgraduates: Interuniversity Student Scientific Journal = Bulletin of students’ economic scientific society / edited by E.V. Martynova, a specialist in the research of the Anatoly Sobchak MBI. – St. Petersburg: Publishing House of the MBI, 2021. – No. 57. – P. 143–145.
8. Safiullin M.R., Pavlova H.A. Reputational capital of the territory in the assessments of key stakeholders // Electronic Economic Bulletin of Tatarstan. – 2021. – No. 3. – P. 32–37.
9. Kurbangaleeva D.L. Reputation economics: a new research paradigm in the era of digitalization // Kazan Economic Bulletin. – No. 4 (48). – 2020. – P. 5–8.
10. Statistics of website traffic of ministries and departments that are part of the Government of the Republic of Tatarstan. – URL: https://open.tatarstan.ru/reports/categories/10172169/reports/30199.
11. Website of the Center for Advanced Economic Research of the Academy of Sciences of the Republic of Tatarstan. – URL: https://cpei.tatarstan.ru.
Review
For citations:
Safiullin M.R., Pavlova Kh.A. Internet reputation of the organization in the estimates of the global information network (on the example of the state bodies of the Republic of Tatarstan). Kazan economic vestnik. 2022;(1):110-114. (In Russ.)
Views:
8
Email this article 