The relationship of reputation and key indicators of socio-economic development of the region (on the example of Saint Petersburg)

The sphere of trust and reputation is becoming one of the important channels of image formation, brand promotion and recognition of the territory.

In this article, an attempt is made on the example of one of the largest historical and cultural centers of our country to consider and develop a methodology for assessing the relationship of socio-economic parameters and development factors based on the indicators of the rating of scientific and technical development of regions.

The hypothesis of the study. In the modern world, in the conditions of the fourth industrial revolution, reputation ratings and metrics are beginning to have a serious impact on the processes of recognition and promotion of regions in the socio-economic space and form a new driver of development.

The object of the study is Saint Petersburg as a regional socio-economic system, parameters and characteristics in the digital space and the Internet, as well as the positioning of the territory in key federal ratings.

The subject of the study is a set of relationships that arise inside and outside the territory in the process of forming its reputation.

Research methodology. To solve the tasks of the study, a set of methods of statistical, economic-statistical and economic-mathematical analysis of the mutual influence of indicators of reputation metrics and key indicators of socio-economic development of the region was used. The study is based on open sources of Rosstat and its territorial bodies, as well as data from rating agencies for 2015–2020. The research indicators were selected based on the content and principles of the rating of scientific and technological development of the regions.

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