Basic marketing researches in commercial real estate
Abstract
The article deals with marketing research from the point of view of project management in the field of real estate and related work. Marketing research of the real estate market is the basis for making a decision on the feasibility of developing a property. They are carried out during the development of the concept of real estate objects, being the basic stage for further work on its assessment and promotion on the market. The specificity of the developer’s activities to combine marketing and design activities at different stages of the implementation of an innovative project is considered. The main feature and result of the work is a flexible model for the implementation of project activities, depending on the idea of the preferences and expectations of the consumer in the real estate industry. The methodological provisions and recommendations for the preservation and development of commercial real estate through the implementation of marketing programs are presented. A set of measures is considered for making effective management decisions that allow preserving and fully realizing the potential of real estate objects through their most efficient use, taking into account the fulfillment of security obligations. The importance of the marketing competence of the company in the real estate market is substantiated, the conceptual approach and the use of elements to improve the efficiency of the marketing activities of the real estate agency are also considered.
About the Authors
Z. R. Murtazaliev
Dagestan State Technical University
Russian Federation
Russian Federation
PhD in Economics, Senior Lecturer
Makhachkala
D. M. Magomedov
Dagestan State Technical University
Russian Federation
Russian Federation
Postgraduate Student
Makhachkala
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Review
For citations:
Murtazaliev Z.R., Magomedov D.M. Basic marketing researches in commercial real estate. Kazan economic vestnik. 2021;(4):57-61. (In Russ.)
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