Methods for developing a strategy for the comparative advantage of universities
Abstract
According to forecasts, the size of the world market of educational services will grow from 20 billion dollars in 2022 to 27 billion dollars by 2030 at a CAGR of 5,0 % between 2021 and 2030. The main factors driving this growth are the increase in the number and quality of educational institutions, increased awareness of educational services among parents and students, and the growing focus on improving employability among young people. The indicated factors predetermine the toughening of competition between universities, which in turn puts before educational institutions the issues of developing a strategy for the formation and development of their competitive advantages. Strategy development is the process followed by an institution in order to realize its vision of an ideal future state. This is a roadmap to reach the goal. It helps structure information leading to important decisions. Taking into account the above-mentioned, the article considers the methods of justification of competitive strategy, which are formalized in the framework of the algorithm of management of comparative competitive advantages of the university. The developed algorithm consists of eleven interconnected stages, for each of which a certain set of methods and approaches is designated.
About the Author
Benrachou Narymen
Kazan (Volga Region) Federal University
Russian Federation
Russian Federation
Postgraduate
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Review
For citations:
Narymen B. Methods for developing a strategy for the comparative advantage of universities. Kazan economic vestnik. 2023;1(1):105-110. (In Russ.)
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