Effective targeting: how to reach your target audience and scaling an advertising campaign

The article is devoted to the consideration of effective targeting by reaching the target audience and scaling an advertising campaign. The relevance of the topic under study lies in the dissemination of modern technologies in social networks, which make it possible to scale a business through special tools, in particular, targeted advertising. The research problem is the lack of a clear algorithm for scaling an advertising campaign through targeting on Instagram. The purpose of the study is to develop a step-by-step algorithm of actions for scaling an advertising campaign on the Instagram platform through targeting. To achieve the goal, several tasks were completed: the essence of targeting was analyzed; the advantages of targeted advertising over other sales tools were highlighted; an algorithm for scaling an advertising campaign through targeting was developed. As part of the study, various materials were used: research articles, Internet resources, marketing literature, the experience of targeted advertising by experts on Instagram, etc. To highlight the necessary information, the following research methods were used: analytical data synthesis, comparative analysis, analogy, observation. In the course of the study, it was revealed that targeting is an effective marketing tool that allows you to attract the target audience to the advertised product. In particular, it was concluded that in order to launch targeted advertising, it is required to use an appropriate strategy, the variants of which are proposed in the developed algorithm of actions for scaling an advertising campaign.

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