Differences in the use of internet technologies in Russia and the United States through the context of cultures

   The article is devoted to the study of differences in the use of Internet technologies in Russia and the United States through the context of cultures.

   The relevance of the topic under consideration is due to the spread
of interethnic cooperation, whose representatives are faced with cross-cultural differences that affect the course of business processes.

   The research problem lies in the absence of a clear algorithm for supporting business in international trade through Internet technologies for countries with low-context and high-context cultures.

   The aim of the research is to study the differences in the use of Internet technologies in Russia and the United States through the context of cultures.

   To achieve the goal, the following tasks have been achieved: the essence of low-context and high-context cultures is highlighted; describes the contextual and cultural differences between Russia and the United States in the use of Internet technologies; examples of differences in the context of cultures in the business environment of Russia and the United States are given; an algorithm for supporting business in international trade by means of Internet technologies for the studied countries has been developed. In the course of the study, it was found that cross-cultural differences are an integral part of the organization of joint economic activities, since extremely favorable business communication, adjusted to the cultural characteristics of countries, allows for successful international cooperation.

   In conclusion, a conclusion is made about the importance of Internet technologies, which facilitate the process of mutual acquaintance with the cultural characteristics of countries.

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