Digital sharing economy and its influence on the behavior of individual consumers and households

   The article explains features of the digital sharing economy and its impact on the behavior of individual consumers and households. The authors come to the conclusion that in the process of spreading digital technologies, new forms of sharing have emerged, which are called the “sharing economy”. Digitization has made it possible to cover a wide range of shared resources (the technical aspect of sharing) and work outside of small groups and personal relationships (the social aspect of sharing). This two-fold digital transition to sharing has provided unprecedented efficiency in coordinating access to resources. New models and practices of division were created in the space between the traditional division, on the one hand, and the formal market economy, on the other; which led to the emergence of a new class of resource allocation systems, which are referred in the literature as the digital sharing economy (DSE). Digital platforms support all aspects of sharing, including search and match, distribution, transaction processing, and post-exchange activities such as providing reviews and feedback. From a social point of view, sharing platforms improve local interactions as well as allow for the formation of social bonds between spatially distributed communities. Mutual exchange practices, compensation-based sharing practices and paid services represent the spectrum covered by digitalization in terms of social practices. This spectrum fills the space between the pre-existing extremes of traditional sharing and the formal market economy.

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