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The company’s reputation through the prism of the fourth industrial revolution

Abstract

Information technologies form new trends and directions that contribute to the transformation of reality. These trends are associated with the spread of the Internet, the availability of mobile devices, the creation of miniature production devices, artificial intelligence, which are fundamentally changing the landscape of sales systems, product promotion, and interaction between communities. However, it is worth emphasizing that the change is not shaped by the technologies themselves, but by how they affect social and economic systems. Indeed, information technology is transforming reality, changing everything that we take for granted today – from the mechanisms for the production of goods and services to tools for communication, work and perception of the world around us.

Under these conditions, it becomes relevant to rethink the ecological term ecosystem to describe the scheme of interaction and interdependence of communities. In this article, we will try to systematize the fundamental concepts that have arisen in the scientific research field in response to the development of technologies and the transition of the organization’s activities to the network, like: communities, platform and ecosystem. The purpose of the article is an attempt to give a correct understanding of the new property of the category “platform”, “ecosystem”, “community” in the network.

About the Author

D. L. Kurbangalieva
Kazan (Volga region) Federal University
Russian Federation

Postgraduate.



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For citations:


Kurbangalieva D.L. The company’s reputation through the prism of the fourth industrial revolution. Kazan economic vestnik. 2021;(1):5-9. (In Russ.)

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ISSN 2305-4212 (Print)