The reputation capital of the region and the peculiarities of its formation
Abstract
The reputation activity of regions forms a whole set of prospects for their own development and opportunities. Reputation capital is very important and is becoming widespread in the research field, which determines the relevance of our research. The article considers the author’s approach to understanding the reputation capital, highlights the signs, as well as the features of its formation. Based on the definition proposed by authors, the most important task is to analyze the reputation metrics and ratings that form the reputation capital of the region, so it is advisable to put forward the hypothesis that the ratings we have chosen that form the reputation capital of the region affect socio-economic development. According to the results of the study and the conducted correlation analysis, it is concluded that reputation is beginning to have a growing influence on socio-economic development, and the hypothesis put forward by us earlier can be considered proven. In view of this, we can also argue that the role of the reputation economy in the regional context will only increase, and especially in view of digitalization, so the reputation of the regions should become an important resource for development, which is based on the exclusive features of the territory that need to be studied, developed and actively promoted.
About the Authors
M. R. Safiullin
Kazan (Volga region) Federal University
Russian Federation
Russian Federation
Doctor in Economics, Professor
Kh. A. Pavlova
Kazan (Volga region) Federal University
Russian Federation
Russian Federation
Master Student
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Review
For citations:
Safiullin M.R., Pavlova Kh.A. The reputation capital of the region and the peculiarities of its formation. Kazan economic vestnik. 2021;(2):66-72. (In Russ.)
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