Trends and problems of franchising development in Russia
Abstract
Today franchising is one of the most profitable forms of doing business both in Russia and in foreign countries. It is successfully used in small business development and helps to extend it to the international scale. Many well-known companies are built on franchise schemes, but not everyone knows how a franchise is tripled, what the contract conditions are and what opportunities it gives. Franchising has many features that distinguish it from other types of entrepreneurial activity. Like any system it has its advantages, due to which the competent use of such system allows achieving high results, but also has a number of disadvantages. The article also examines the main areas of franchising and the scope of its development in Russia, the legal aspect of the contract in the Russian legislation, which regulates the relationship between the seller and the buyer of the franchise. The example shows the results of successful franchising in our country. Nevertheless, franchising has not yet gained sufficient popularity in Russia, because there are many limiting factors for its sufficient development.
About the Authors
D. M. Shakirova
Kazan State Power Engineering University
Russian Federation
Russian Federation
PhD in Sociology, Associate Professor
A. O. Garanina
Kazan State Power Engineering University
Russian Federation
Russian Federation
student
K. S. Moiseeva
Kazan State Power Engineering University
Russian Federation
Russian Federation
student
Yu. F. Sabirova
Kazan State Power Engineering University
Russian Federation
Russian Federation
student
D. A. Shapoval
Kazan State Power Engineering University
Russian Federation
Russian Federation
student
A. Yu. Soboleva
Kazan State Power Engineering University
Russian Federation
Russian Federation
student
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Review
For citations:
Shakirova D.M., Garanina A.O., Moiseeva K.S., Sabirova Yu.F., Shapoval D.A., Soboleva A.Yu. Trends and problems of franchising development in Russia. Kazan economic vestnik. 2021;(2):92-97. (In Russ.)
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