The genesis of the company digital value formation
Abstract
In modern conditions of the expansion of digital technologies into all spheres of human activity, the transformation of traditional mechanisms of behavioral incentives of economic entities is discussed. In addition, certain changes are taking place in the ways of coordinating economic agents, horizontal relations are beginning to prevail over the usual vertical nature of industrial relations. In the current environment, the company success is largely determined by its ability to create a recognizable brand in the digital world, which ensures exponential growth in consumer demand. The introduction of digital tools at different stages of the production cycle allows us to talk about the formation of a new type of added value, that is digital. The article attempts to comprehend the genesis of a new scientific category of the digital value of a company, to reveal its essence and content, to show the features of its manifestation in a given period of time. The article also identifies the key positive effects of creating a digital channel to attract customers by the company.
About the Authors
M. E. Konovalova
Samara State University of Economics
Russian Federation
Russian Federation
Doctor in Economics, Professor
A. V. Larionov
Managing Director of “Novy Gorod” LLC
Russian Federation
Russian Federation
Managing Director of “Novy Gorod” LLC
Samara
References
1. . Barzhanov A.B. Digitalization in the industry: challenges, key constraints, directions of digitalization // School of Science. – 2021. – No. 5(42). – P. 15–16.
2. Frolenko N.A., Osipova Yu.V. Digitalization of law: processes of digitalization and its features // Bulletin of Science. – 2024. – Vol. 2, No. 2(71). – P. 184–188.
3. Butenko E.D. Digitalization of regions as part of the digitalization of the country // Scientific papers of the North-Western Institute of Management of the RANEPA. – 2022. – Vol. 13, No. 5(57). – P. 19–25.
4. Kolesnikov Yu.A., Gorodetsky V.P. Digitalization of power through digitalization of financial mechanisms // Bulletin of the Faculty of Law of the Southern Federal University. – 2023. – Vol. 10, No. 2. – P. 118–122.
5. Konkov A.E. Digitalization of politics vs digitalization policy // Bulletin of St. Petersburg University. International relations. – 2020. – Vol. 13, No. 1. – P. 47–68.
6. Juan Liu, Feng Li. Rural Revitalization Driven by Digital Infrastructure: Mechanisms and Empirical Verification // Journal of Digital Economy. – 2024. – Vol. 85. – P. 56–60.
7. Wenwen Wang. Digital finance and its impact on firm green innovation: The role of media and executives // Finance Research Letters. – 2025. – Vol. 45. – P. 456–458.
8. Lucas Goebeler, Philipp HukalXiao Xiao, Roberto Moro-Visconti, Javier Sánchez Garcí. Digitalization intensity and its impact on financial performance: The role of scalable platforms // Finance Research Letters. – 2025.– Vol. 51. – P. 31–41.
9. Four roles of physicality in digital innovation: A theoretical review // The Journal of Strategic Information Systems. – 2024. – Vol. 33. – P. 71–83.
10. Han LinPin Peng. Impacts of Digital Inclusive Finance, Human Capital and Digital Economy on Rural Development in Developing Countries // Finance Research Letters. – 2025. – Vol. 73. – P. 153–165.
Review
For citations:
Konovalova M.E., Larionov A.V. The genesis of the company digital value formation. Kazan economic vestnik. 2024;(6):5-9. (In Russ.)
Views:
6
Email this article 