Historical background and modern trends in the development of strategic pricing
Abstract
The article reveals the role of the pricing model for the technological and digital transformation of the economic economy. The actual reasons for the convergence and interdependence of organizations on the scale of the national economy are revealed. The growth of interests of the primary subjects of the economy in matters of pricing in general, and in particular, in particular, is shown. The article highlights three areas in the field of mass pricing, which are the most modern research in this area. The author's view of price fluctuations from the standpoint of the equivalence relation is formulated and substantiated. In the study of interpretations of the concept of “pricing strategy”, analysis of the theory of prices in the specialties of changing technological patterns, identified stages and modern directions for changing the pricing system are based on the level of development of production, based on the relations of transitivity and convergence. The choice of a convergent pricing strategy and the importance of its target setting are formulated, taking into account the vector of development of the costs of food cycles of the product. Modern approaches to the formation of a pricing strategy are outlined. The concept of product pricing from the point of view of a convergent pricing strategy with optimal management decisions to maintain and expand market share and profit growth.
About the Authors
L. B. Sungatullina
Kazan (Volga Region) Federal University
Russian Federation
Russian Federation
Doctor in Economic, Professor
L. Kh. Islamova
Center for Perspective Economic Investigations of the Academy of Science of the Republic of Tatarstan
Russian Federation
Russian Federation
graduate
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For citations:
Sungatullina L.B., Islamova L.Kh. Historical background and modern trends in the development of strategic pricing. Kazan economic vestnik. 2022;(6):5-16. (In Russ.)
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