Comparative analysis of video game studios LucasArts, CD Projekt RED и Ice-Pick Lodge
Abstract
For any company focused on the production and marketing of its goods or services to the global market, it is important that the opinion formed by the consumer about it affects sales only in a positive direction and increases the demand for their finished products sold. It should be noted that the improvement of the company's image is achieved by a special set of marketing tools. In the modern world, the video game industry is also a business that also needs to maintain its image, the success of which is built on certain criteria. In the above article, three game studios of different size and influence are considered and analyzed on the basis of certain criteria: American, Polish and Russian. The information for the analysis was taken from open sources informing about the work of people in the gaming industry in Europe and America, and based on the analysis carried out by the authors according to 8 criteria, a recommendation was drawn up for structuring and improving the efficiency of employees working in domestic gaming companies to further maintain and growth of the image of the Russian gaming industry to enter the world market as a competitive entity.
About the Authors
D. M. Shakirova
Kazan State Energy University
Russian Federation
Russian Federation
PhD in Sociology, Associate Professor
A. V. Napoykina
Kazan State Energy University
Russian Federation
Russian Federation
Student
R. R. Badretdinova
Kazan State Energy University
Russian Federation
Russian Federation
Student
K. A. Karimova
Kazan State Energy University
Russian Federation
Russian Federation
Student
Z. F. Barieva
Kazan State Energy University
Russian Federation
Russian Federation
Student
D. R. Gabdrakhmanova
Kazan State Energy University
Russian Federation
Russian Federation
Student
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Review
For citations:
Shakirova D.M., Napoykina A.V., Badretdinova R.R., Karimova K.A., Barieva Z.F., Gabdrakhmanova D.R. Comparative analysis of video game studios LucasArts, CD Projekt RED и Ice-Pick Lodge. Kazan economic vestnik. 2022;(5):58-63. (In Russ.)
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