Digital reputation and its relationship with the company’s capitalization

Abstract

This paper attempts to explore and quantify the relationship between changes occurring in a company’s digital reputation and its key financial indicators. This allows you to pursue a systematic policy in the modern digital space, use new effective tools to increase the recognition of the organization and, ultimately, have a positive impact on capitalization. Using a set of economic and statistical methods in conjunction with Internet metrics, the author was able to identify new significant forms of connections between financial results, the size and activity of specialized communities, and the company’s activity in the Internet environment. The approach developed by the author proves the growing and significant role of digital presence and online interaction in influencing the financial position of a company in the modern world. Companies can significantly influence market capitalization parameters by strategically improving their digital visibility and engaging audiences in their programs. The article also highlights the need for further research, especially longitudinal and larger samples, to gain a more complete understanding of these dynamics, as well as to identify industry and regional characteristics of the formation of digital reputation of organizations.