Reputational capital of the individual in the digital environment
Abstract
In the modern world, the reputation capital of an individual accumulates both in the physical world and in the online environment. A person's reputation in the physical world depends on how he interacts with his neighbors, employers, colleagues, children, spouse, and so on. Reputation in the online environment is based on the same factors, as well as on all his posts on social networks, purchases on the Internet, sensitive official information such as social security number and residential address, as well as obscene things that people talk about anonymously and without consequences. Thus, reputation in the online environment today is an important aspect that requires special attention, because searching for information about a person on the Internet gives an initial idea of his personality, forming an image that affects reputation capital.
This article reveals the main aspects of the reputation capital of an individual in the digital environment, namely: the concept of “online reputation” is considered, the main elements of the personal reputation management strategy are studied, the importance and key advantages of a good reputation of an individual are determined, the main conclusions on the research are made.
About the Author
G. R. Shageeva
Kazan (Volga Region) Federal University
Russian Federation
Russian Federation
PhD student
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Review
For citations:
Shageeva G.R. Reputational capital of the individual in the digital environment. Kazan economic vestnik. 2022;(4):110-115. (In Russ.)
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