Assessment of competitiveness of sanatorium-resort services in the region
Abstract
This article discusses the current problem of competitiveness, which consists of a set of various parameters and factors, such as the availability of new goods and their quality, the quality of service provision, low production costs, etc. Organizations providing spa services will be of particular interest since human health depends on the quality of this service. The main objectives of the study are: the study of theoretical material on the competitiveness of spa services; development of a universal author’s methodology aimed at assessing the competitiveness of these institutions.
To solve the tasks, a critical and systematic analysis of the profile literature was used. Primary information for the study was collected through peer review. As a result of the research carried out by the expert group, a list of parameters characterizing the competitiveness of sanatorium-resort services was determined. These parameters include: flexibility of the length of stay; level of specialization of medical services; qualification of medical personnel; medical material and technical base; pricing policy; infrastructure; site. During the study, the authors’ methodology was developed to assess the level of competitiveness of institutions providing spa services.
The results obtained during the study and presented in the article can be used by institutions providing spa services.
About the Authors
E. N. Bavykina
Altai State Humanitarian and Pedagogical University named after V.M. Shukshin
Russian Federation
Russian Federation
PhD in Economics, Associate Professor
M. V. Dovydova
Altai State Humanitarian and Pedagogical University named after V.M. Shukshin
Russian Federation
Russian Federation
PhD in Pedagogical Sciences, Associate Professor
T. V. Koretskaya
Altai State Humanitarian and Pedagogical University named after V.M. Shukshin
Russian Federation
Russian Federation
Senior Lecturer
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Review
For citations:
Bavykina E.N., Dovydova M.V., Koretskaya T.V. Assessment of competitiveness of sanatorium-resort services in the region. Kazan economic vestnik. 2022;(3):11-16. (In Russ.)
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