A modern approach to the quantitative assessment of factors affecting the capitalization of the organization
Abstract
The transformation of the modern economy, caused by the development of technology, and the activity of the stock market show that the main drivers of modern development are increasingly becoming ecosystems, information, reputation, knowledge, corporate culture, connections, and many others that provide additional competitive advantages for both individuals and companies. Based on this, the study of the role of reputation in the process of intensifying economic development is of particular relevance and significance for both science and practice. As you know, the market value of the company is formed under the influence of external factors that are not subject to the control of the company’s managers, such as, for example, macroeconomic and industry trends. The results of the study presented in this article, using economic and mathematical approaches, convincingly prove that in addition to the above factors, reputation is beginning to have an increasing influence on the formation of the company’s market value in the era of digitalization. This article proposes a modern integrated approach to assessing the factors that affect the market value of a company, in which, in addition to the three traditional assessment factors (macroeconomic, industry and internal), a factor is proposed that assesses the impact of reputation in the information environment.
Supporting agencies: The reported study was funded by RFBR according to the research project №20-310-90042.
About the Authors
D. L. Kurbangalieva
Kazan (Volga region) Federal University
Russian Federation
Russian Federation
Post-graduated
A. D. Khairullina
Kazan (Volga region) Federal University
Russian Federation
Russian Federation
PhD in Economics, Associate Professor
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Review
For citations:
Kurbangalieva D.L., Khairullina A.D. A modern approach to the quantitative assessment of factors affecting the capitalization of the organization. Kazan economic vestnik. 2022;(3):49-55. (In Russ.)
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