The article examines the issues of ensuring the economic security of the state in cooperation with enterprises of the military-industrial complex, substantiates the essence and content of the concept of military economic security. The authors have proposed a set of indicators on the basis of which it is possible to diagnose the level of military-economic security of a particular state. Among the main ones, one can single out the absolute and relative expenditures on defense, the number of main types of weapons, the size of the production capacities of the enterprises of the military-industrial complex (MIC), the number of personnel employed in the militaryindustrial complex and in the field of military scientific research.

The fundamental basis for ensuring the military and economic security of the state is the high efficiency of the defense industry enterprises. Unfortunately, the opposite trend is observed in the modern Russian economy, most of the defense industry enterprises are economically ineffective, unprofitable, and often unpromising. Their low economic efficiency entails threats and risks for the entire military-industrial complex, and also negatively affects the level of the country's defense as a whole.

To overcome modern threats in the defense industry of the Russian Federation, measures are needed to strengthen their technological, information and production potential, such as assistance in promoting high-tech defense products to world arms markets, ensuring financial and economic stability and strengthening the human resources of defense enterprises, strengthening the protection of intellectual property of production and others.

In this article, the concepts of “competitiveness” and “enterprise competitiveness”, as well as the types of competition, were studied. Currently, this criterion plays a very important role in the development of the organization at various stages of its existence. Competition is divided into only three types: functional, specific, and subject. The level of competitiveness strongly depends on various factors, which are divided into external and internal. It allows you to achieve certain goals when there is resistance from other market participants. The main ways of increasing the competitiveness of the enterprise, a set of various measures were considered, and certain tasks that require special attention were identified. The strategy of one of the most famous smartphone companies – the South Korean leader in the global market – Samsung was also studied. We determined its feature of the organizational and technical level of production, which is no longer possessed by any of the manufacturers of mobile devices on the market. We reviewed the strategy and current marketing of the organization, based on ways to increase competitiveness, and were convinced of its productivity. We also identified the main goal of Samsung’s activities, which is to introduce various innovations in production.

Growth is one of the most enduring questions in economics. Economic growth is process by which the real per capita income of a country increases over a period of time. The problems of economic growth at the present stage remain one of the most important for any country. This is due to need to achieve acceptable rates of economic growth and its high-quality content. Economic growth leads to an increase in the welfare of the country as a whole, expansion of its potential in the fight against poverty, unemployment and solve other social problems. Within the framework of economic growth theories, economists have explained economic factors and their impact on economic growth. Growth of population, particularly working population, technical knowledge and progress and growth of foreign trade are the factors leading to increased economic growth.

The article discusses main existing theories of economic growth, their methodological assumptions and features. Three main directions of modern theory of economic growth are considered: neo-Keynesian, neoclassical, and endogenous. The role of investment in physical and human capital, openness and strong economic institutions is noted in transformation of relatively poor economies into economic powerhouses.

The article is devoted to the development of the theory of entropy of regional socio-economic systems. The purpose of the article is to reveal the features of the development of entropy of regional socioeconomic systems. The article uses the methods of applied mathematical theory, statistics, on the basis of which the entropy coefficients for the federal districts of the Russian Federation are calculated. The author formulates the concept of “entropy of the regional socio-economic system”. The wording is innovative, as previous research into the region’s intangible capital has focused on private financial aspects such as investment in intangible assets per capita, regional brand value, and others. The development processes of unique regional entropy remain poorly understood.

The article provides the author’s interpretation of the category of “entropy of the regional socio-economic system”, defined as a set of simultaneously developing factors of loss of sustainable development of the region. The author comprehensively analyzes the influence of the parameters of stability and entropy on the development of regional socio-economic systems. As a result of the study of the entropy of socio-economic systems, the influence of qualitative and quantitative factors in the development of the region, such as: institutional, environmental, social, economic, temporal, has been revealed [1]. The influence of the identified parameters on the development of regional socio-economic system is considered, as well as various options for avoiding a potential recession.

The labor market, in turn, and the economy as a whole, like many things in this world, are not stable, and only the constant dynamics of permanent changes and the constant appearance of new trends that significantly change their appearance are static in them.

Currently, the spread of non-standard forms of employment is gaining momentum.

The article is devoted to the study of non-standard forms of employment of the population in the labor market of the Nizhny Novgorod region, their role in reducing the unemployment rate during the pandemic, as well as the possibility of their further development and transformation in the context of the economic development of the region. The relevance of the raised problem is justified today by the fact that non-standard forms of employment are still a new phenomenon in economic science, which carries both promising opportunities and risks for both the employee and the employer. The authors reveal the content, the specifics of the manifestation and the role of informal forms of employment in the development of social and labor relations in the region, analyze the current problems and prospects for the development of employment in the Nizhny Novgorod region. The article presents calculations of potential losses from an increase in unemployment in the case of maintaining traditional forms of employment.

The article reveals the state policy of foreign countries in the field of housing policy. According to European researchers, the global problem of providing housing for the population by the world community was resolved back in the 1970s. Despite this, this issue is still relevant for all states, including developed countries, which declare the values of the information economy and the services market. In particular, this is due to the fact that the number of the world’s population is steadily increasing. Also, the 21st century is characterized by the ideology of living comfort. If even 30 years ago most states faced the problem of providing citizens with at least a small amount of housing, but at the moment people value, first of all, the level of comfort. Accordingly, the demand for private houses and apartment buildings is complex: the proximity to entertainment and recreational resources and the availability of social infrastructure (schools and kindergartens) are taken into account. In addition, the issue of providing social housing and certain subsidies to families whose income does not exceed a certain amount or the real living space per person does not meet the established living criteria is also relevant.

The article considers the issue of calculating the fair value of the company “Tatneft” for the subsequent implementation of a merger or acquisition transaction. The calculation is made by determining the weighted average cost of capital, which is proposed by the author. The use of the general WACC formula in determining the value of a company is a vulnerable point, since many conditions are met under the pretext-by default, and often do not correspond to the real situation in the market. In practice, many oil and gas companies, as a discount rate, prefer such indicators as inflation, etc., thinking that they fully reflect the risks and relevant situation in the global and Russian markets. It follows that the existing and applied indicators used to calculate the discount rate are imperfect. It is worth noting that the cost of borrowed capital corresponds to the interest rate with the condition of deducting income tax. More complex is the process of calculating the cost of equity, which is the main focus. There are several approaches to determining value, but the most widely used is the capital Asset Pricing model (CAPM). The Hamada model combines two theorems: the Modigliani-Miller theorem and the Capital Asset Pricing Model (CAPM). In the course of the analysis, it was revealed that the most acceptable approach of the beta coefficient for oil and gas companies is the previously mentioned Modigliani-Miller model. Next, the terminal value of the company is calculated, and the fair value is determined.

In the Russian Federation, the issue of increasing the level of financial literacy of the population is becoming more and more urgent. Questions related to financial literacy, as well as the processes of its level of improvement, have been puzzled for a long time, while this trend has spread both in Russia and in the rest of the world. Such issues become especially relevant in the conditions of the availability of the possibility of providing financial services remotely, using advanced remote technologies, self-service terminals, as well as paying for services via the Internet and mobile devices. From the very moment of the emergence of market relations in the economy of the Russian Federation, there is a more fundamental understanding of both the problems that accompany the majority of citizens in carrying out economic activities, and the mechanisms that solve these problems. At the current stage of the formation of market relations in the Russian economy, there is an awareness of the need and expediency of increasing the level of financial literacy of the population. This expediency is especially felt in the most crisis periods of the economic cycle. The article examines the essence of the concept of “financial literacy”, considers the mechanism of its organization, and also analyzes the relationship of financial literacy with the general economic well-being of the country by identifying and considering factors that can be controlled to form the formation of the necessary level of financial education of the population for further improvement of economic well-being.

COVID-19 has had a huge impact on financial markets with its uncertainty, pressure and volatility. The decline in economic activity has caused dire consequences for the economies of all countries of the world, which led to a drop in production, the closure of enterprises, supply chains, and an increase in unemployment. All this continues to affect the state of the world economy and the US economy, in particular. The recovery is at a slow pace, and economic indicators are unlikely to return to pre-crisis levels by the end of 2021. A different situation is in the securities market, which returned to its indicators in the summer of 2020, and now continues to update historical highs. The authors investigate the paradoxical situation when the real economy is experiencing serious difficulties, and the stock market is showing incredible success. This article examines the impact of COVID-19 on the US stock market through the prism of macroeconomic indices, examples of some companies, as well as general forecasts and conclusions on the state of the US stock market. The article will be of interest to economists and stock market analysts, as well as to all those who are interested in the global state of affairs.

The article is devoted to the consideration of effective targeting by reaching the target audience and scaling an advertising campaign. The relevance of the topic under study lies in the dissemination of modern technologies in social networks, which make it possible to scale a business through special tools, in particular, targeted advertising. The research problem is the lack of a clear algorithm for scaling an advertising campaign through targeting on Instagram. The purpose of the study is to develop a step-by-step algorithm of actions for scaling an advertising campaign on the Instagram platform through targeting. To achieve the goal, several tasks were completed: the essence of targeting was analyzed; the advantages of targeted advertising over other sales tools were highlighted; an algorithm for scaling an advertising campaign through targeting was developed. As part of the study, various materials were used: research articles, Internet resources, marketing literature, the experience of targeted advertising by experts on Instagram, etc. To highlight the necessary information, the following research methods were used: analytical data synthesis, comparative analysis, analogy, observation. In the course of the study, it was revealed that targeting is an effective marketing tool that allows you to attract the target audience to the advertised product. In particular, it was concluded that in order to launch targeted advertising, it is required to use an appropriate strategy, the variants of which are proposed in the developed algorithm of actions for scaling an advertising campaign.

In recent years, the leisure and entertainment industry has become increasingly important. It develops not only because of its necessity both for individuals and for the whole society, but also because of the achievement of the possibility of using such types of services, due to the sufficient level of income of the population. The leisure and entertainment industry and management itself are entering a new stage of development and are becoming an integral part of the life of society and the needs of people. The most important component in the field under study is event management – this is the practical application of management in the design and organization of events and events that are carried out by event agencies. It should be noted that such companies organize not only entertainment events, but also interviews, conferences of various levels, meetings of heads of state and other equally important events. However, event management and event agencies appeared in Russia relatively recently due to the emerging high demand in the industry market. Consequently, the relevance of the study lies in the need for sufficient study of a new market segment for Russia, which has a huge potential for further development.

Currently, the task of any enterprise is not only to survive, but also to remain competitive for as long as possible. The success of an enterprise depends directly on the efficiency of its employees. In Russia, one of the main obstacles to the development of the activities of firms is personnel problems. The main goal of this study is to identify, diagnose, evaluate personnel problems in organizations and develop recommendations for solving them. In the work, the opinion of 123 experts from various industries whose activities are based on production was studied. The study found that the most acute problems are: the low influx of young specialists, which is the main problem, according to respondents, the insufficient level of qualifications of workers, the insufficient level of training of young specialists, the aging and natural decline of employees, the shortage of personnel in individual specialties, the significant outflow of qualification personnel to other areas of activity within the country, the insufficient number of employees.

The results of the study can be used in personnel management services in organizations, as well as for building common models in the development of strategic management solutions in production industries.

The relevance of improving the health and well-being of employees, as well as the amount of time that modern people spend in the office, is beyond doubt, which makes it necessary to develop programs for improving the health of employees in the workplace. This not only affects the productivity of employees, but also makes them feel good in all areas of life, including work. As the labor market evolves, one of the hallmarks of a first-class employer will be the quality of its workplace wellness program, which in turn will enable successful HR policies and retain talent. The events associated with the coronavirus pandemic that the global community is facing have challenged the health system and have once again confirmed that the issues of health protection and prevention concern everyone. This article presents how large companies use corporate programs to promote the health of employees as a tool to improve the longevity of work, the quality of life and well-being of employees. It is noted that modern corporations strive to create a favorable working environment for their employees. Corporate programs mean a set of measures taken by the employer to improve the health of employees and improve the microclimate in the team, in order to prevent diseases, improve the safety, productivity and efficiency of the organization’s employees.

Technological progress is transforming the structure of the organizational environment: hierarchical structures are replaced by teams and project groups; work is no longer based on following predictable instructions, units are more diverse. The above factors influence the change in requirements for potential employees. Although the demand for personnel with developed intelligence and highly specialized knowledge does not change, the need for workers capable of productive interaction and regulation of their own efficiency is increasing more and more. The purpose of the article is to analyze the world theories on employability skills to reveal the possibilities of expanding the prevailing in Russian science view on individual’s opportunity and ability to seek and find job. The methodological approach of this study includes a systematic review of scientific literature from the field of economics, sociology, and psychology. Special attention is paid to the search for empirical indicators. The review shows that the perspective on employment can be supplemented by the personal responsibility viewpoint: modern economic realities dictate the need to narrow the gap between personal qualifications and the demands of the labor market through self-directed investments in human capital. Employability skills are personal qualities necessary for a today’s worker, which ensure their employment and career development. Employability skills can be attributed to general human capital. These non-cognitive characteristics can be divided into individual (necessary to improve own performance) and interpersonal (necessary when interacting with other people). The authors propose to consider four basic employability skills, which are research proven to increase economic outcomes. Individual skills are associated with the ability to set a goal (self-management) and “force” oneself to achieve it (self-control); interpersonal skills are associated with the ability to speak one’s mind, gain understanding, hear others (communication), and cooperate for the common good (teamworking). Based on the analysis carried out, empirical indicators that can be used in future studies on this issue are singled out.

This article provides a theoretical overview of different concepts of employee incentives, examines the methods of material and non-material motivation of personnel, as well as types of motivation in companies, of which the most effective and practical were identified. Motivation systems are presented. The concept, goals, as well as the importance and effectiveness of staff motivation and incentives in modern Russian and Japanese organizations are analyzed. The article describes and compares the features of personnel motivation in Russian and Japanese companies. The paper provides examples of the implementation of the described types of material and non-material motivation of various organizations in both countries in practice. The main problematic aspects of the motivation system of Russian and foreign companies are revealed, the possibilities of using Japanese concepts in the conditions of the Russian labor market are assessed. In this work, the scientific and theoretical foundations of the motivation of mental and physical activity of workers were considered. The purpose of this article is a comparative analysis of approaches to employee motivation in two developing and economically favorable countries of the world – Russia and Japan. In the course of the article, the process of personnel motivation development in Russian companies was analyzed and studied.