Ways to improve the competitiveness of the enterprise
Abstract
In this article, the concepts of “competitiveness” and “enterprise competitiveness”, as well as the types of competition, were studied. Currently, this criterion plays a very important role in the development of the organization at various stages of its existence. Competition is divided into only three types: functional, specific, and subject. The level of competitiveness strongly depends on various factors, which are divided into external and internal. It allows you to achieve certain goals when there is resistance from other market participants. The main ways of increasing the competitiveness of the enterprise, a set of various measures were considered, and certain tasks that require special attention were identified. The strategy of one of the most famous smartphone companies – the South Korean leader in the global market – Samsung was also studied. We determined its feature of the organizational and technical level of production, which is no longer possessed by any of the manufacturers of mobile devices on the market. We reviewed the strategy and current marketing of the organization, based on ways to increase competitiveness, and were convinced of its productivity. We also identified the main goal of Samsung’s activities, which is to introduce various innovations in production.
About the Authors
D. M. Shakirova
Kazan State Power Engineering University
Russian Federation
Russian Federation
PhD in Social Sciences, Associate Professor
K. Yu. Borisova
Kazan State Power Engineering University
Russian Federation
Russian Federation
Student
Z. F. Zagidullina
Kazan State Power Engineering University
Russian Federation
Russian Federation
Student
Z. E. Ismagilova
Kazan State Power Engineering University
Russian Federation
Russian Federation
Student
A. R. Mannapova
Kazan State Power Engineering University
Russian Federation
Russian Federation
Student
M. I. Faskhutdinova
Kazan State Power Engineering University
Russian Federation
Russian Federation
Student
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Review
For citations:
Shakirova D.M., Borisova K.Yu., Zagidullina Z.F., Ismagilova Z.E., Mannapova A.R., Faskhutdinova M.I. Ways to improve the competitiveness of the enterprise. Kazan economic vestnik. 2021;(3):10-15. (In Russ.)
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