The author clarified the content of digitalization as an economic concept. In accordance with the proposed approach, the digitalization of an enterprise’s activities is a process of interrelated, congruent implementation, use and improvement of universal and industry-specific information and communication technologies, as well as consistent integration with virtual capital markets, labor resources, information, services, crowdsourcing, outsourcing, etc., aimed at ensuring long-term, sustainable growth in the productivity of the subject management. As demonstrated by economic and statistical analysis, the function of the influence of the intensity of digitalization of the activities of enterprises of the Russian Economy on the dynamics of real labor productivity of the latter in 2015–2023 is, although increasing, statistically unstable and inelastic. To a large extent, this kind of influence is caused by the situation of the pandemic-sanctions crisis, which negatively affected the dynamics of real labor productivity of many Russian business structures. At the same time, it also testifies to the not quite rational use of the potential of digitalization by domestic business entities. The author highlights the main conditions for increasing the effectiveness of digitalization of the activities of enterprises of the Russian economy, including those associated with more active use of information and communication technologies and systems of domestic production, IT cooperation with residents of friendly countries, an increase in the level of integrativity of digitalization, more comprehensive cooperation with all types of virtual markets.

Currently, the introduction of innovative products, as well as digitalization of all industries and areas of activity in the economy, have a significant impact on the development of companies, regardless of the type of activity and form of ownership. In connection with this, there is an increase in demand for innovative management models that meet modern requirements. When optimizing costs in companies, managers are faced with the fact that classical solutions do not bring the desired effect and the specifics of the operation, as well as the scope of the company’s activities, must be taken into account, that is, an activity model is needed that reflects all the processes, principles and mechanisms of the functioning of the company’s subsystems and business. A quick response to continuous changes in market conditions and the economy as a whole requires companies to restructure internal operating mechanisms, form effective management mechanisms, establish management accounting in the company, as well as many other areas and mechanisms for improving the company’s activities. The introduction of an adaptive management system is one of the directions for improving the management system in a company, the main goal of which is to determine the most effective method of management decision, which is balanced and effective, facilitating the company’s adaptation to market development.

Purpose: the goal is to determine the most effective adaptive company management systems, as one of the factors for the effective implementation of activities.

Methodology for carrying out the work: the article used the graphic method, the method of comparison, analogies, and theoretical methods of scientific research.

Results: the most effective adaptive management systems of state-owned companies have been identified as one of the factors of their effective functioning.

Practical implications: it is advisable to apply the results obtained by economic entities carrying out economic activities, one of the most significant elements of activity, which is the company’s management system. 

This article focuses on the analysis of risks arising in the process of implementing joint projects between the state and the business community and the algorithm for minimizing them. Public-private partnership (PPP) is one of the forms of cooperation where risks are redistributed between project participants, which subsequently forms a more efficient budget allocation. Political and financial risks are described as one of the main ones arising within the framework of public-private partnership (PPP), and the risk allocation system consists in the fact that a specific type of risk under the contract is borne by the partner who has the skill and experience of effective management to manage and control this risk. PPP allows to distribute risks between partners, which creates conditions for the effective functioning of social infrastructure facilities.

The conditions for optimal redistribution of risks between partners are also presented and an algorithm for minimizing risks for the implementation of successful PPP projects is proposed. This algorithm can be used in real practice by PPP participants when deciding on the implementation of a joint project, taking into account potential risks. allowing such a partnership to become one of the most productive. Most often, the state bears political risks or makes corrections to regulatory legal acts, while the business community is responsible for business risks.

Our article is devoted to identifying the factors which can influence the probability of positive investment portfolio return for the young invertors-beginners on the Russian financial market. We have chosen the factors for the analysis following some research by the scientists who highlighted financial literacy and individual characteristics of the investors as the most important for the results of investment. In order to collect the empirical data, the “Investment-game” was developed and proposed to the participants who formed their virtual short-term portfolios. The investors could buy financial assets as non-qualified ones. They answered several questions tested their levels of financial literacy and attitude to the investment process. The data was collected during November 2023 – February 2024. As a method of study, the logistic regression in econometrics was used. Based on the results we can conclude that the most significant factors for the probability of positive investment portfolio return are the investors’ personal characteristics, more precisely, their attitude to risk. Financial literacy is not so crucial. Finally, the financial market conditions can be substantial for the investors-beginners’ financial results. 

Increasing uncertainty factors create the need for investors to search for alternative investment instruments. The expansion of the range of potential risks, the increase in the likelihood of the realization of traditional risks inherent in the financial market, limited access to previously used instruments – all this determines the need to search for investment directions, including alternative ones.

In this article, based on the characteristics of alternative investments, investments in LEGO sets and Funko POP figurines are proposed as such. The price factors affecting profitability are determined, and the risks associated with investments in these instruments are identified. The calculation of the profitability coefficients of these investments showed that the main factor of high profitability is the so-called “collection potential”, resulting from the uniqueness of the components, limited circulation or rapid decommissioning, seasonality or binding to the event. Working with these investments requires market knowledge, analysis of current trends, research of potential demand, cost and risk accounting. The Russian market of the studied alternative investments is still limited in volume and liquidity, however, the developed foreign market for trading these instruments indicates its significant potential. 

This article is devoted to describing the results of a study of the problems of financial assessment of mobile application development projects for small and medium-sized businesses. The article criticizes the discounting method and argues in favor of other valuation methods. The article highlights and describes the main goals of developing mobile applications from the perspective of representatives of small and medium-sized businesses, which can be divided into three groups: goals of increasing revenue, goals of reducing costs/expenses, marketing goals for collecting information about their clients with a subsequent increase in revenue and/or cost/ expense reduction. We have systematized six main stages of working with a development company: introductory, consulting, preparatory, development, testing and release, warranty support. The need for a more accurate financial assessment arises between the second and third stages for both parties; however, a preliminary assessment is given to business representatives already at the first stage. The article describes the main problems of financial assessment of application development for small and medium-sized businesses. Developing an application for small and medium-sized businesses and expecting results from its use is a short-term process, so we came to the conclusion that the use of cost-based financial valuation methods is more appropriate in this case. 

This article discusses the features of creating an effective system of tourist service by tour guides in Russia at the present stage. The authors analyze the current state of the tourism and hospitality sector of the Republic of Tatarstan in the context of the geopolitical situation and note the reorientation of tourist flows to the domestic market. As a consequence of this fact, there is a need to build a training system for the necessary number of guides, not only for daily work, but also in connection with the upcoming major sports and political events in Kazan. The authors describe the current certification system for tour guides of the Republic of Tatarstan and raise a number of issues, the solution of which is necessary to create an effective mechanism for tourist and excursion services. Among them, the following are particularly highlighted: the need for dialogue between tour guides and the heads of tourist facilities, the imperfection of the assessment system for tour guides during the All-Russian certification and accreditations at specific sites. Using the example of the Republic of Tatarstan, the authors consider the mechanisms for solving the above difficulties through the creation and effective functioning of regional public organizations (Guild of Guides of the Republic of Tatarstan). The proposals made will be relevant for other regions of our country, and work in this direction should continue and be constantly adjusted. 

The relevance of the article is due to the fact that the availability and level of investment in small and medium-sized businesses remains insufficient. The purpose of the work is to study the factors limiting the investment activity of small and medium-sized businesses in Russia and their possible overcoming. The novelty of the study lies in the conceptual elaboration of directions for overcoming the limitations of investment activity of small and medium-sized businesses in Russia, which consists of differentiated leveling of factors influencing investment decisions by groups of macroeconomic and internal (economic, financial, production and commercial) factors. The main macroeconomic factors that determine the propensity of subjects to invest are the state of the regulatory framework governing investment processes and the volatility of the general economic situation. Financial factors are characterized by limited own long-term investment sources, the high cost of commercial lending, and the complexity of the mechanism for obtaining investment loans. We associate economic factors with a high level of internal investment risks, as well as low capital return. Production and commercial factors include the unsatisfactory state of the material and technical base, low consumer demand for products. According to Rosstat, since 2000, there has been a dynamic increase in the importance of all restrictions, which have been at a stable level since 2019. To overcome them, government support for the investment activity of economic entities (especially small and medium-sized businesses) is required, bringing support to the level of economically developed countries. It is necessary to stimulate investment in high-tech facilities and startups based on innovative digital technologies of artificial intelligence, robotization, etc. 

The article reflects various aspects of the transfer of motor transport from traditional fuel to compressed natural gas. A historical analysis of the world experience in the introduction of alternative fuels is given, which is of great interest to large motor transport enterprises, as well as to the population. It is emphasized that the world has accumulated extensive experience in evaluating the advantages and disadvantages of compressed gas as a new motor fuel. The results of a bibliometric analysis of the concept of “compressed natural gas as alternative fuels” (“compressed natural gas as an alternative fuel”) are presented; they demonstrate the realities and prospects of using natural gas as fuel for motor transport through thematic and geographical research landscapes. It is concluded that the success of the introduction of compressed natural gas directly depends on the scale of support from the state and private entrepreneurship. It is emphasized that at present the environmental component of the use of new motor fuels is becoming no less important than the economic benefit. Therefore, the transition to compressed natural gas for refueling personal, freight and public transport can be considered as an effective measure to reduce greenhouse gas emissions and improve air quality. 

The relevance of the article is due to the fact that further digitalization of business is associated with the qualitative improvement of business process technologies through the massive use of artificial intelligence, including generative intelligence. Fundamentally new data sources are being formed, their volume is increasing many times over, which not only strengthens the role of digitalization processes in company management, but also determines the demand for promising business support technologies and digital platforms. The purpose of the work is to study the applicability of digital platforms and technologies to support Russian business. The novelty of the study lies in the substantiation of the proposition that the platform approach will be relevant with the improvement of the functional and technological side of the digitalization of the economy, and the development of platforms will conceptually form the basis of technological support for business from the state. The article shows that the platform approach will be relevant with the improvement of the functional and technological side of the digitalization of the economy, and the development of platforms will conceptually form the basis of technological support for business from the state. Platform functions must be performed using artificial intelligence, and the future of the Russian economy and most of its industries will be determined by the technologies for the applicability of artificial intelligence. The task of scaling the use of digital technologies should be solved through government support measures for certain categories of business entities, or certain industries and territories.